Ideas from books, articles & podcasts.
Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re unusual, unexpected, action-filled, or driven by conflict.
Recruiters should equip themselves with one-sentence pitches that wrap up the company and role they’re trying to sell. Focus on transformation to tell a compelling story—make it clear how the candidate’s life will change
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Companies tell stories because they stir up feelings, and that’s what makes these brands memorable. Similarly, recruiters shouldn’t sell jobs as a dry collection of responsibilities and perks—you should strive to bring the role alive through stories that evoke strong feelings.
After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just about reversals of fortune—they’re about personal transformation.
Great stories promise to change...
Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.
Your company’s big-picture mission might be inspiring, but it’s not necessarily personal. You can make it more pers...
Tell stories to candidates because they stick, stir emotions, and drive decisions—that’s why they can be a companies’ most effective recruiting tool.
Research indicates that stories can be far more effective at selling a job than impressive facts and figures. With only 5% of t...
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...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all.
One of the oldest and most straightforward storytelling formulas:
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