Start Your Story With A Strong And Brief Hook

Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re unusual, unexpected, action-filled, or driven by conflict.

Recruiters should equip themselves with one-sentence pitches that wrap up the company and role they’re trying to sell. Focus on transformationto tell a compelling story—make it clear how the candidate’s life will change

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