Amateurs

Legitimate fear tends to make us want to get the heck out of whatever situation we are in.

Not-helpful fear makes us hesitate rather than bolt.

We are afraid of looking stupid, and so we don’t ask a burning question. We fear failing, and so we don’t even try. ...

• Clear goals. People know what they’re aiming for. So they feel purpose-driven in what they’re contributing.  
• Trust. Trust your employees and they’ll trust you.  
• Purpose. Be...

• Human beings are more likely to do things that are easy rather than hard. They don’t have some deep desire to litter; they’re just more likely to do whatever is going on around them.
• And so you do what social animals do when they’re unsure: you look to other people for information...