Most products have many different features, and the majority of the time, a user arrives to find a solution to one problem.
By helping users accomplish their desired outcome from the start, they are more likely to see its value and adopt the product.
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You get users with different intentions, from different traffic sources.
In sales, “Land and Expand” is a strategy to land a customer with a small deal, and then sell into the organization to expand your footprint to more seats, additional departments or more products and services.
Land and expand plays out like this in a SaaS:
Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.
Product design’s found...
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