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Mindfulness
Prioritization
Personal growth and development
Context and Segment Matter
Most products have many different features, and the majority of the time, a user arrives to find a solution to one problem.
By helping users accomplish their desired outcome from the start, they are more likely to see its value and adopt the product.
7
22 reads
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Time-Based Emails Without Context Backfire
The problem with the time-based email approach is that it does not consider what the user has already done in your product. The emails have to be synced with the performed actions of the user.
To avoid coming across as annoying and spammy, trigger emails based on users' actions they have or...
8
19 reads
Leverage Social Proof
The six basic types of social proof:
- Expert's stamp of approval
- Celebrity endorsement
- Trust icons
- Data
- Customer testimonials
- Reviews
You should use at least one of these in a business’
8
48 reads
The Best Onboarding Experience
Most product-led businesses focus on signup conversion.
But if you do the math, optimizing the user onboarding process is much more impactful to your company's growth.
We analyzed 150+ onboarding experiences. Here are the best user onb...
6
64 reads
Email Verification Walls Are Conversion Killers
- 30-50% of signups don't verify their email.
- Prevent this by removing the activation step right at the beginning of the onboarding process.
- Over 30% of required user onboarding steps are rubbish.
- Every field, button click, and page is an opportunity for users to ab...
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33 reads
Describing “What” and Not “Why”: Focus on The Users’ Goal
Often, teams approach the content of signup screens and onboarding elements as a low priority. It’s usually focused on product features rather than communicating the benefits of these features.
Every word in the entire customer onboarding process is an opportunity to speak to users...
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23 reads
Form Fields: Unnecessary Steps Discourage Users from Completing the Onboarding
There are form fields that you don’t really need to ask people when signing up. There are required steps that first-time users don’t need to complete right away. And, of course, some steps don’t really need to be there at all.
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21 reads
Product Tours Should Be Done Right
- The goal is to provide users with enough information to experience the product's value without being overwhelmed by too many unnecessary steps.
- People don't hate product tours, they hate being forced to the tour, invasive pop-ups and irrelevant steps.
- Product tours should cov...
7
25 reads
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Segment your Users by their Intent
You get users with different intentions, from different traffic sources.
- Display: These users might research a product to get a general idea.
- Users are actively looking at purchasing this specific product. It’s up to you to offer them the sol...
Product Design: A Primer
Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.
Product design’s found...
Land and Expand
In sales, “Land and Expand” is a strategy to land a customer with a small deal, and then sell into the organization to expand your footprint to more seats, additional departments or more products and services.
Land and expand plays out like this in a SaaS:
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