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Endless choice leads to inertia
Very few of us feel competent enough to choose between an overwhelming amount of options. When you are offered 156 different kinds of retirement plans, for instance, it can make you miserable to make a competent choice. For that reason, it might be easier not to make a choice.
But even if we do make a choice, we can end up less satisfied. It is easy to imagine that you might have missed an attractive alternative.
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The ideology of choice
The ideology of choice makes us forget that not all things should be bought and sold. Moreover, more choice does not increase our happiness, security, and contentment. It does leave us overwhelmed and anxious so that we often turn to denial and willful blindness.
At least we are thinking ab...
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Areas with increased choices
- With too many options, people increasingly rely on recommendation engines to help them cope with choice.
- We pay more for the same stuff. To watch the good things on TV now involves paying monthly subscriptions to many services, where once you only had to pay a TV license.
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