Why too much choice is stressing us out
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Very few of us feel competent enough to choose between an overwhelming amount of options. When you are offered 156 different kinds of retirement plans, for instance, it can make you miserable to make a competent choice. For that reason, it might be easier not to make a choice.
But even if we do make a choice, we can end up less satisfied. It is easy to imagine that you might have missed an attractive alternative.
The ideology of choice makes us forget that not all things should be bought and sold. Moreover, more choice does not increase our happiness, security, and contentment. It does leave us overwhelmed and anxious so that we often turn to denial and willful blindness.
At least we are thinking about choice and do not merely follow the whims of the market.
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While we may not like to admit this, we all are making a lot of bad decisions, be it our personal lives, careers or in our jobs. Here is what research says about making good decisions:
If there is too much information, we tend to make the wrong decision, and even if our decision is well-researched and considered right, we end up dissatisfied.
The right information, even if less, provides clarity to make the right decision.
A gut feeling, or an instinct, is often the right path, and points towards the right decision.
Ultra-rational, logical and unemotional decision-making does not guarantee that the decision taken will be the right one.
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