The Truth About The Fitness Industry

• Modern fitness is shaped by neoliberal ideas of the optimizable self, by consumer capitalism, by race and class privilege, and by gender norms.
• The fitness industry has a history of exclusion, catering to middle- and upper-class white people with disposable income

Just as the rich get richer, the fit tend to get fitter and too often, the poor get sicker. And then there’s the problematic fact that exercising has, for several decades, been linked to virtue, creating stigmas against people who can’t or don’t want to or even don’t look like they work out.