Push notifications are interruptions, and interruptions are time wasters. It takes an average of 23 minutes and 15 seconds to get back to the original task after an interruption.
What’s worse is that push notifications are not just any interruptions; they’re appealing interruptions, and it’s not difficult to imagine why. Research shows that humans are “hard-wired to follow the path of least resistance.”
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Everyone is vulnerable to wasting time. The good news is that once you’ve pinpointed the culprit, you can take steps to avoid it.
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