Steve Jobs has always been considered an anomaly in management; his leadership style was something to admire or to criticize, but definitely not to replicate. He did not fit into the frameworks of business textbooks: there was orthodox management, and then there was Steve Jobs.
Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.
He also offered meaning to his employees - they worked hard on visionary projects, striving to meet targets and to satisfy their leader's maniacal attention to detail, because he infused them with a sense of mission: Apple had to leave a mark in the world of computing, improve people's lives, be bold and, of course, "think different."
6 min read Opinions expressed by Entrepreneur contributors are their own. Close your eyes and think of the most iconic founder in recent memory. We're willing to bet that an image of Steve Jobs floats through your mind. That's no surprise.
Know your "noble cause." Jobs understood that if teams don’t find their work meaningful, they perceive challenging directives from a leader as arbitrary demands rather than a call to sacrifice for a higher purpose.
Tell your story early and often. If you can’t weave your ideas into a clear, compelling story, those ideas remain abstract words likely to be forgotten.
Push, but within boundaries. Make sure you have a clear end point and time line in mind before you go into "push" mode. Intense work with no clear end in sight is demoralizing.
When Steve Jobs passed away in 2011, the ABC News program 20/20 asked me to share some of the insights I gleaned from writing three books on Jobs and Apple. The seven rules I offered are still relevant today and helped to propel Apple recently to a $1 trillion market value.