Seek Simplicity - Deepstash

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Top 10 Steve Jobs Success Secrets for Insane Productivity

Seek Simplicity

  • Find out if the problem really exists, and why. This will open a path to alternative ways of solving it.
  • Some problems, which seem complex, often have simple solutions.
  • What is the surest thing in that complex problem? That becomes your First Principle, your starting point.
  • List out the possible solutions
  • Focus on one good solution while removing the rest.

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Steve Jobs did not fit the norm

Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate. 

He was navigating a territory that is often obscure to management: the creation of meaning, both for customers and employees.

Apple’s approach to innovation

It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.

Apple products are more meaningful to users. The products have great design - and identity. 

Managing by meaning

Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.

He also offered meaning to his employees - they worked hard on visionary projects, striving to meet targets and to satisfy their leader's maniacal attention to detail, because he infused them with a sense of mission: Apple had to leave a mark in the world of computing, improve people's lives, be bold and, of course, "think different."

Steve Job's effectiveness boiled down to this:

He inspired team members first so that they were driven to live up to his exacting standards when the situation called for it.

Get this equation backwards and you will wonder why  your employees disengage or drop out when you present tough challenges. 

The formula for being an inspirational driver
  • Know your "noble cause." Jobs understood that if teams don’t find their work meaningful, they perceive challenging directives from a leader as arbitrary demands rather than a call to sacrifice for a higher purpose.
  • Tell your story early and often. If you can’t weave your ideas into a clear, compelling story, those ideas remain abstract words likely to be forgotten.
  • Push, but within boundaries. Make sure you have a clear end point and time line in mind before you go into "push" mode. Intense work with no clear end in sight is demoralizing.
7 Rules of Success
  • Do what you love. Passion is everything.
  • Put a dent in the universe. Jobs believed in the power of vision. Don't lose sight of the big vision.
  • Make connections.  People with a broad set of life experiences can often see things that others miss. Connect ideas from different fields.
  • Say no to 1,000 things. Say no to quantity, and focus on the quality of your best products.
  • Create insanely different experiences. The motive is to enrich lives, not just to move products.
  • Master the message.  Instead of simply delivering a presentation, inform, educate, inspire and entertain.
  • Sell dreams, not products.  Customers don't care about your product. They care about themselves. If you help your customers reach their dreams, you'll win them over.