MORE IDEAS FROM THE ARTICLE
When preparing and giving presentations:
The more your knowledge, the better you can predict, plan ahead and respond to problems. Educate yourself and leverage that knowledge towards an optimal result.
Consider the relationship between cause and effect in every decision you make, and how each choice impacts the next one.
It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
Apple products are more meaningful to users. The products have great design - and identity.