Plastic surgery is becoming more transparent

Dr Herluf Lund, a board-certified plastic surgeon in Chesterfield, Mo., started performing aesthetic enhancements 30 years ago. Then, most of his patients wanted their surgeries kept a secret. Now, his patients expect their pictures to be taken, and they want to post them.

Procedures used to be done discretely, but in the post-Kardashian world, transparency is just part of the process. Social sharing, particularly among celebrities and influencers, has reduced the stigma about plastic surgery and medical aesthetics.