What do door-to-door salesmen, magicians, and late-night infomercials have in common?

They try to create a “wow” moment by demonstrating the product or service’s most unique feature.

Although giving a demo of your product in your sales pitch costs time and resources, it’s a worthy inv...

Your pitch should provide a perspective based on your audience, so they know how your product or service can benefit them and why they should buy it from you.

Make sure your sales pitch is relevant to your target audience and interesting enough to pique their attention

Here’s how to create hype through your brand story:

• Explain your brand history briefly.
• Create a backstory that’s interesting enough to attract prospects’ attention.
• Avoid using metaphors.
• Back your claims with facts.
• Avoid jargon and instead, use a rela...

Mark Cuban, the owner of Dallas Mavericks, had his work cut out for him when his team was struggling to win matches back in the early 2000s, which resulted in low ticket sales.

He knew that low ticket sales would translate to heavy losses, which could really shake his company’s future. So h...

Here are a few tips to create more emotionally-appealing sales pitches:

• Adopt a more compassionate and understanding approach when writing your pitch.
• Create a phone sales pitch script that has nostalgic or emotional value.
• Avoid making false claims while pitching.
...

Selling is a delicate science. Instead of pages of elaborate descriptions, you only need the right words—even if it’s two sentences long.

Goldstein came up with a two-line pitch that effectively summarized Hipmunk’s value proposition: Lowering distribution costs. 

Eventually, Goldstei...

Apple’s keynote videos are a masterclass for those wanting to create the perfect sales pitch.

It begins with the company’s rich history and moves the specifications of its products in a relatable and easy language. There is absolutely no use of jargon—only features that appeal to Apple’s au...

Think about the following questions when creating a short and concise B2B pitch deck:

• What does your product or service do? What are its benefits?
• What is the unique selling proposition (USP) of your product or service? How is it different from your competitors?
• What is...