10 Proven B2B Sales Pitch Examples to Inspire Your Own - Deepstash

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Adam Goldstein’s Two-Line Pitch & Shultz Photo School’s One-Liner

Adam Goldstein’s Two-Line Pitch & Shultz Photo School’s One-Liner

Selling is a delicate science. Instead of pages of elaborate descriptions, you only need the right words—even if it’s two sentences long.

Goldstein came up with a two-line pitch that effectively summarized Hipmunk’s value proposition: Lowering distribution costs. 

Eventually, Goldstein's company went on to secure over $55 million from investors.

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Takeaway

Think about the following questions when creating a short and concise B2B pitch deck:

  • What does your product or service do? What are its benefits?
  • What is the unique selling proposition (USP) of your product or service? How is it different from your competitors?
  • What is the ultimate goal of a product or service? Think about the pain points that it can solve.

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Make it All About the Customer

Make it All About the Customer

Your pitch should provide a perspective based on your audience, so they know how your product or service can benefit them and why they should buy it from you.

Make sure your sales pitch is relevant to your target audience and interesting enough to pique their attention

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Takeaway

Here are a few tips to make your live pitches fun and engaging:

  • Explain the advantages of your product quickly.
  • Add humor to your demonstrations.
  • Add additional visual aids, such as graphs, statistics, and charts, to make your story more interesting.
  • Practice how you’d approach the audience with the product beforehand.

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Show What Your Product or Service Can Do

Show What Your Product or Service Can Do

What do door-to-door salesmen, magicians, and late-night infomercials have in common?

They try to create a “wow” moment by demonstrating the product or service’s most unique feature.

Although giving a demo of your product in your sales pitch costs time and resources, it’s a worthy investment.

An Eg Video: Aaron Krause’s Scrubbing Tool Pitch

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15 reads

Takeaway

Here are a few tips to make your live pitches fun and engaging:

  • Explain the advantages of your product quickly.
  • Add humor to your demonstrations.
  • Add additional visual aids, such as graphs, statistics, and charts, to make your story more interesting.
  • Practice how you’d approach the audience with the product beforehand.

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Use Your Brand Story to Create Hype

Use Your Brand Story to Create Hype

Apple’s keynote videos are a masterclass for those wanting to create the perfect sales pitch.

It begins with the company’s rich history and moves the specifications of its products in a relatable and easy language. There is absolutely no use of jargon—only features that appeal to Apple’s audience.

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Takeaway

Here’s how to create hype through your brand story:

  • Explain your brand history briefly.
  • Create a backstory that’s interesting enough to attract prospects’ attention.
  • Avoid using metaphors.
  • Back your claims with facts.
  • Avoid jargon and instead, use a relatable and easy language.

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Build an Emotional Connection

Build an Emotional Connection

Mark Cuban, the owner of Dallas Mavericks, had his work cut out for him when his team was struggling to win matches back in the early 2000s, which resulted in low ticket sales.

He knew that low ticket sales would translate to heavy losses, which could really shake his company’s future. So he decided to take charge of the situation.

Cuban got on the phone with former season ticket holders and asked them to come back to the game, reminding them of their experiences of going to the games as kids. He also emphasized how winning or losing of a team didn’t matter—the feeling did.

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Takeaway

Here are a few tips to create more emotionally-appealing sales pitches:

  • Adopt a more compassionate and understanding approach when writing your pitch.
  • Create a phone sales pitch script that has nostalgic or emotional value.
  • Avoid making false claims while pitching.
  • Include commonalities between you and your customers.
  • Try to add shock value to your pitch.

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