Build an Emotional Connection
Mark Cuban, the owner of Dallas Mavericks, had his work cut out for him when his team was struggling to win matches back in the early 2000s, which resulted in low ticket sales.
He knew that low ticket sales would translate to heavy losses, which could really shake his company’s future. So he decided to take charge of the situation.
Cuban got on the phone with former season ticket holders and asked them to come back to the game, reminding them of their experiences of going to the games as kids. He also emphasized how winning or losing of a team didn’t matter—the feeling did.
6
26 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about business with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Related collections
Similar ideas to Build an Emotional Connection
Learn The Real Value Of Money
Mark Cuban (Owner Of The Dallas Mavericks, Landmark Theatres, Magnolia Pictures And Chairman Of Axs Tv): Before his billionaire days, he learned to stretch his dollar by living off ketchup and mustard sandwiches, couch surfing, and living on the cheap. In university, he ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates