Failing in communication can have a big impact during a crisis. Sometimes things that are transparent to one party may be interpreted differently by another. Therefore, choosing certain words can help us to persuade and win over people we are talking to.
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Highly successful leaders sometimes struggle to communicate with people that they know well. This error is not prevalent while talking to strangers, and is called the Closeness-Communication Bias, and is due to an illusion of insight while communicating with friends or c...
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