Identifying Hidden Assumptions - Deepstash
Identifying Hidden Assumptions

Identifying Hidden Assumptions

Different types of assumptions can exist for an idea: 

  • Desirability: Is the product wanted by users or has it been only mentioned once in a discussion? 
  • Viability: Is the idea realistic for the business? Even the most desirable idea is not worth investing in if it is not profitable.
  • Feasibility: Do the law and regulations or technology allow it? 
  • Usability: Is it usable enough for the user? Can customer actually do their tasks in good time? 
  • Ethical: Should it be built, or is it against moral principles? Does it collect potentially dangerous data, that can be used for unintended purposes? 


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User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.

Having the right framework and process in place makes 80% of the work in product management.

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