That's because Customer A opted for a pair of shoes... - Deepstash
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That's because Customer A opted for a pair of shoes that work best for them and will make their training experience more enjoyable. Customer B was extrinsically motivated because they chose a pair of shoes based on brand popularity over comfort. 

"People buy facial masks [the skincare kind] because it signals to others, and themselves, that they care about their skin and self-care."

So, Which motivation you prefer the most?

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MORE IDEAS ON THIS

These types of insights help marketers and business owners learn about their customers so they can better connect with them.

It can be helpful to think about consumer behavior in the context of motivation to find the answers to these questions. In the psychology world, motivation is broken ...

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What is consumer psychology?

What is consumer psychology?

The American Psychological Association  puts it this way: “Consumer psychology employs theoretical psychological approaches to...

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What's the difference between intrinsic and extrinsic motivation

What's the difference between intrinsic and extrinsic motivation

  • Intrinsic motivation  is when people make decisions based on their personal wants and needs.
  • Extrinsic motivation is when people  make decisions  based on external factors. 

For example, let’s say Customer A and C...

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THE AUTHOR

"What we buy, and what we don’t, says just about everything about who we are.”

THE AUTHOR

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shaanma

I like to motivate and give advice to others. I want that everyone should be successful in their career with their skills and passion...

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