This period of web design started with the birth of Web 2.0. Features of this period include the growth of multimedia applications, the rise of interactive content, and the advent of social media.
Design became about content, and content about search engine optimization. The user was at the centre of design, and selling products became a secondary function.
Takeaways for today's websites: Thinking about your website in terms of SEO is still a top priority for most thriving business websites. SEO demands content, and content largely became the focus of web design during this era.
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