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Takeaways for today's websites: Large media files, heavy graphic design, and excessive animations can all contribute to higher bounce rates when load speeds aren't as fast as we want.
Takeaways for today's websites: The development of table-based design was vital in the evolution of web design and a move toward non-linear page structure. Page structure remains critical when thinking about navigation and content as it determines how the user experiences and interacts with a site.
Flash was introduced in 1996 and opened up a world of design possibilities. Design elements were enhanced with animations, tiled background images, neon colours, 3D buttons, splash pages, and other multimedia. Flash was the entry into visitor-focused design.
Usability and flexibility in web design mark the early 2000s. CSS was the coding language that allowed developers to store visual rules in files separate from HTML, separating content and style. As a result, CSS made websites easier to maintain, more flexible, and quicker to load.
Takeaways for today's websites: It has become easier for people to scan websites looking for the information they need. A few best practices include intuitively placed information, visually accentuated links, and straightforward navigation.
This period of web design started with the birth of Web 2.0. Features of this period include the growth of multimedia applications, the rise of interactive content, and the advent of social media.
Design became about content, and content about search engine optimization. The user was at the centre of design, and selling products became a secondary function.
Takeaways for today's websites: Thinking about your website in terms of SEO is still a top priority for most thriving business websites. SEO demands content, and content largely became the focus of web design during this era.
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