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2010 to Now: The Modern Era

2010 to Now: The Modern Era

  • Today, web design has firmly established itself as an irreplaceable component of every good marketing strategy.
  • In terms of modern aesthetics, minimalism is the preferred choice with sparse content, flat graphics, simpler colour palettes, and big and bold visuals. UX has taken centre stage and given way to design features such as infinite scrolling and single-page design.
  • Mobile web is a key step in the evolution of web design. Websites are structured to accommodate the growing number of mobile web users, including a mobile-first approach.

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Usability and flexibility in web design mark the early 2000s. CSS was the coding language that allowed developers to store visual rules in files separate from HTML, separating content and style. As a result, CSS made websites easier to maintain, more flexible, and quicker to load.

  • The first website was published in 1991. It was exclusively text-based and the start of a digital revolution.
  • There was no such thing as a high-speed internet connection, so websites needed to be built for slow connection speeds so most of them looked like walls of text.
  • Late...

  • Web design has evolved both in terms of structure and appearance.
  • Designers began using table-based layouts to organize content, allowing for greater flexibility and creativity.
  • Graphical design elements also quickly grew in popularity.

This period of web design started with the birth of Web 2.0. Features of this period include the growth of multimedia applications, the rise of interactive content, and the advent of social media.

Flash was introduced in 1996 and opened up a world of design possibilities. Design elements were enhanced with animations, tiled background images, neon colours, 3D buttons, splash pages, and other multimedia. Flash was the entry into visitor-focused design.

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Using an object-oriented approach can help UX designers better understand their content and shape it to suit their users’ needs.

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