Learn more about marketingandsales with this collection
The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
Set out to be the best at whatever it is you’re going to be. Don’t set out to be okay, or an alternate service that is slightly cheaper or just alright.
Figure out who you want to help, and what you can do to ease their pain. Be the one everyone who cares about your particular thing must-have.
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MORE IDEAS ON THIS
"You can’t begin to tell a story without understanding why that story should matter to the people you want to serve. You can’t build a great business just by being different"
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"Because people don’t want to do; they want to be. They want to be less busy and more productive, less alone and more connected, less fearful and more safe"
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"If in creating new products and services for people our biggest concern is understanding and improving things for other people – what a gorgeous world we could have."
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Getting to know your customers’ needs and wants is important, but that alone won’t make your business successful. It’s also important to make sure your business matters.
In order to ensure that people perceive the difference in the quality of services or products you provide, the n...
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So much time has been spent explaining to people the features of services and products but that is speaking to a rational buyer's mind. People really want to know what is underneath the product or service, and what could potentially change for them by using it.
Spend more ...
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"Today the shortcut to more is to matter – not to be different, but to do something that creates difference. It isn’t the person with the best ideas who wins; it’s the person who has the greatest understanding of what really matters to people."
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A modern marketing strategy involves not screaming at potential customers but instead telling stories they can relate to or identify with.
Airbnb, for example, offers great stories about the company. It is aware of the high cost of hotels and their impersonal service. ...
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CURATED FROM
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Your resume in a job application is essentially the document that’s going to market you to potential employers.
Companies are looking for a particular set of skills or qualifications. If those skills don’t jump out at them on your resume, you may be overlooked, even if you’re the bes...
Whatever you do, _do _say hello, and be genuine.
If you’re the type who walks into a room and you don’t know what to say and you don’t say hello, never think they’re going to give you the benefit of the doubt. They’re going to think you’re avoiding them or a snob.
If you don’t re...
Always add 25% to your time estimate to get anywhere or do any task. If you think it takes 30 minutes to get to work, give yourself 40 (technically, 37 1/2, but let’s not be ridiculous here!). If you need 12 working hours to finish a proposal, give yourself 15. The worst thing that could happen i...
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