Difference: The method for reimagining your business and reinventing your marketing - Deepstash

Keep reading for FREE

BERNADETTE JIWA

"You can’t begin to tell a story without understanding why that story should matter to the people you want to serve. You can’t build a great business just by being different"

BERNADETTE JIWA

31

298 reads

Be the best

Be the best

Set out to be the best at whatever it is you’re going to be. Don’t set out to be okay, or an alternate service that is slightly cheaper or just alright.

Figure out who you want to help, and what you can do to ease their pain. Be the one everyone who cares about your particular thing must-have. 

31

109 reads

BERNADETTE JIWA

"Because people don’t want to do; they want to be. They want to be less busy and more productive, less alone and more connected, less fearful and more safe"

BERNADETTE JIWA

26

130 reads

Promises, not features

So much time has been spent explaining to people the features of services and products but that is speaking to a rational buyer's mind. People really want to know what is underneath the product or service, and what could potentially change for them by using it.

Spend more time thinking about what promises you can make, and less about what the obvious features are. You need to “stand in a potential user’s shoes and understand the impact that an innovation and its design might have on that person’s life (and thus in the market).

28

84 reads

BERNADETTE JIWA

"Today the shortcut to more is to matter – not to be different, but to do something that creates difference. It isn’t the person with the best ideas who wins; it’s the person who has the greatest understanding of what really matters to people."

BERNADETTE JIWA

26

86 reads

BERNADETTE JIWA

"If in creating new products and services for people our biggest concern is understanding and improving things for other people – what a gorgeous world we could have."

BERNADETTE JIWA

25

86 reads

Tell a story that customers can relate to

Tell a story that customers can relate to

A modern marketing strategy involves not screaming at potential customers but instead telling stories they can relate to or identify with.

Airbnb, for example, offers great stories about the company. It is aware of the high cost of hotels and their impersonal service. Therefore, Airbnb offers more than just cheap hotel rooms. They encourage customers to experience the world in a whole new way.

How can you create a story that people can relate to? A different model should be followed, which involves the six P’s: principles, purpose, people, personal, perceptions, and product.

28

43 reads

Understand your business, market, and customers in terms of their fundamental truths

  • The first step is to focus on your truths. Where do you excel and where do you struggle? Are there ways to incorporate these into your goal-setting?
  • Your industry also has its own truths, which you must recognize. How does your industry function exactly? Is it possible to use or change these truths to your advantage?
  • You must analyze the principles of your customers. Put yourself in the shoes of the people you want to influence. Are there truths driving their behavior? Do they feel restricted or unhappy due to those truths? How do they wish to live?

29

47 reads

Make it easy for people to connect and perceive in the right way

Make it easy for people to connect and perceive in the right way

Getting to know your customers’ needs and wants is important, but that alone won’t make your business successful. It’s also important to make sure your business matters.

In order to ensure that people perceive the difference in the quality of services or products you provide, the next step is to develop a personal connection with them.

The life that your potential customers are leading should resonate with your product or service. Using your product or service should make people feel good.

26

43 reads

CURATED BY

coab

Education officer at museum

MORE LIKE THIS

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro