Understand your business, market, and customers in terms of their fundamental truths - Deepstash

Understand your business, market, and customers in terms of their fundamental truths

  • The first step is to focus on your truths. Where do you excel and where do you struggle? Are there ways to incorporate these into your goal-setting?
  • Your industry also has its own truths, which you must recognize. How does your industry function exactly? Is it possible to use or change these truths to your advantage?
  • You must analyze the principles of your customers. Put yourself in the shoes of the people you want to influence. Are there truths driving their behavior? Do they feel restricted or unhappy due to those truths? How do they wish to live?

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