Learn more about marketingandsales with this collection
The value of hard work and persistence
How to stay focused on long-term goals
How to learn from failures and setbacks
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53 reads
MORE IDEAS ON THIS
"You can’t begin to tell a story without understanding why that story should matter to the people you want to serve. You can’t build a great business just by being different"
33
308 reads
"Because people don’t want to do; they want to be. They want to be less busy and more productive, less alone and more connected, less fearful and more safe"
28
140 reads
"If in creating new products and services for people our biggest concern is understanding and improving things for other people – what a gorgeous world we could have."
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95 reads
Getting to know your customers’ needs and wants is important, but that alone won’t make your business successful. It’s also important to make sure your business matters.
In order to ensure that people perceive the difference in the quality of services or products you provide, the n...
28
48 reads
So much time has been spent explaining to people the features of services and products but that is speaking to a rational buyer's mind. People really want to know what is underneath the product or service, and what could potentially change for them by using it.
Spend more ...
30
94 reads
"Today the shortcut to more is to matter – not to be different, but to do something that creates difference. It isn’t the person with the best ideas who wins; it’s the person who has the greatest understanding of what really matters to people."
28
94 reads
A modern marketing strategy involves not screaming at potential customers but instead telling stories they can relate to or identify with.
Airbnb, for example, offers great stories about the company. It is aware of the high cost of hotels and their impersonal service. ...
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48 reads
Set out to be the best at whatever it is you’re going to be. Don’t set out to be okay, or an alternate service that is slightly cheaper or just alright.
Figure out who you want to help, and what you can do to ease their pain. Be the one everyone who cares about your particular thing mus...
33
119 reads
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