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Everyone is creative
The narrative method recognises that we're all creative. According to professor Angus Fletcher, we are often so obsessed with the idea that some people are more creative than others that we undervalue some people's creativity. However, we should train creativity in the right way.
Since the 1950s, creativity has been trained using divergent thinking - a "computational approach" that treats the brain as a logic machine. But divergent thinking has not been that successful as it relies on data about the problems of the past. It can't help prepare people for new challenges.
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A new method to spark creativity and innovation
Researchers have developed a far better method for training people to be creative.
This method is based on narrative theory and helps people be creative in the same way children and artists are: making up stories that imagine alternative worlds, shift perspective and genera...
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Hire diverse, then train to be creative
The narrative method of training creativity through telling stories is how young children are creative. But creativity in children drops after four or five years of schooling when children start intensive logical semantic and memory training.
Organisations that train employees to be creativ...
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The narrative method of training for creativity
The narrative method uses the techniques that writers use to create stories. For example:
- Developing new worlds in your mind. If employees are asked to think about an unusual customer, then imagine a world where all customers are like that. Would that change your busin...
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Other curated ideas on this topic:
Creativity is considered desirable
By its nature, creativity is individual, eccentric, and antagonistic to attempts to plan to organise it. An effort to manage creative people might result in only getting the appearance of creativity.
The categories of being creative, or a creative person, transitioned over time fr...
The Inner Workings Of Creativity
The very definition of creativity is being bent and reshaped in various studies. The two kinds of thinking that emerged were:
- Divergent Thinking: The ability to produce multiple responses to the probe.
- Convergent Thinking:...
What is creativity
Creativity is taking what's already present and connecting them in ways that haven't been done previously.
- Research suggests both creativity and non-creativity are learned. Some people are more primed than others to be creative but nearly every person ...
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