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Creativity is considered desirable

By its nature, creativity is individual, eccentric, and antagonistic to attempts to plan to organise it. An effort to manage creative people might result in only getting the appearance of creativity.

The categories of being creative, or a creative person, transitioned over time from the sacred power to a secular ability. From the 1950s onward, creativity has been established as something desirable and essential, a value that was the source of many other values.

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The history of "creativity"

The history of "creativity"

  • Creativity, as a power belonging to an individual, doesn't go back very far. The first recorded usage of the word creativity came from the Oxford English Dictionary in the 17th century: 'In Creation, we have God and his Creativity.'
  • In the 17th and 18th centuries, ...

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Original and productive thought

  • During the 19th and 20th centuries, categories such as original and productive thought were reworked as mundane, manifestations of ordinary abilities, as competences that do not belong to an endowed individual.
  • French biologist Louis Pasteur said in 1854 on origina...

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Acknowledging the value of genius

  • In 1920, a reflective director of industrial research at Eastman Kodak acknowledged the reality and value of genius. Well-trained and motivated scientific workers could make valuable contributions even though they were untouched by genius.
  • In the 1950s, employers ...

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Creativity is affected by its normalisation

The rise of creativity has continued since the Cold War. Many expert practices have been incorporated into the everyday life of organisations committed to producing useful novelty.

The specific language of creativity has become normalized just as new and useful making has become normalize...

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Defining creativity

In 1950, a leading psychologist lamented that only a small proportion of professional literature was concerned with creativity.

Within a decade, a 'creativity movement' developed. Seminars on 'creative engineering' were held, asking what creativity is, why it's important, what factors infl...

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Original work in the world of commerce

In the early 20th century, original work entered the world of commerce. Chemical, pharmaceutical and electrical companies hired large numbers of academically trained scientists, believing that innovation was vital to commercial success and that science belonged in commercial orga...

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When creativity is not enough

Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.

Creativity is having a new idea, while inno...

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Creativity and organization

The military was a key factor in creativity's Cold War history, particularly American history.

A psychologist wrote: 'In the presence of threat, creativity could no longer be left to the chance occurrence of genius; neither could it be left in the realm of the wholly mysterious and th...

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The history of "creativity"

The history of "creativity"

  • Creativity, as a power belonging to an individual, doesn't go back very far. The first recorded usage of the word creativity came from the Oxford English Dictionary in the 17th century: 'In Creation, we have God and his Creativity.'
  • In the 17th and 18th centuries, ...

When creativity is not enough

Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.

Creativity is having a new idea, while inno...

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