The New Findings On Company Donations - Deepstash
The New Findings On Company Donations

The New Findings On Company Donations

Consumers prefer brands that seem to be giving a larger cut of their profits, even if the total dollar amount is lower compared to brands that give a smaller proportion of profits but larger total dollar amounts to charity

People focus less on the total amount a company donates than whether the donation seems like a sizable portion of the firm's earnings.

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