"Ego Is The Enemy" By Ryan Holiday

The ego has its one internal, silent and invisible measures, known as defense mechanisms to curb the ‘id’. These measures are not visible and can only be known retroactively, like repression, for example.

Our basic and primal instincts are regulated by our ego, and our mor...

Everyone is using the anchoring effect. Even when we try to sell a car, we initially put a price much higher than what we plan to get from it.

The most common example is when during online and offline sales, we see that the earlier, inflated price has a big red cross over it, and the new, ...

Th e oldest rule in investing is also the simplest: “Buy low; sell high.”

 obvious— on the surface: it means that you 

should buy something at a low price and sell it at a high price. But what, in turn, does th...