"Ego Is The Enemy" By Ryan Holiday

The ego has its one internal, silent and invisible measures, known as defense mechanisms to curb the ‘id’. These measures are not visible and can only be known retroactively, like repression, for example.

Our basic and primal instincts are regulated by our ego, and our mor...

Everyone is using the anchoring effect. Even when we try to sell a car, we initially put a price much higher than what we plan to get from it.

The most common example is when during online and offline sales, we see that the earlier, inflated price has a big red cross over it, and the new, ...

The Ego is a confusing paradox. Many are in agreement that ego was bad, that it destroyed creativity and happiness, that they knew plenty of toxic egomaniacs who had wrecked themselves. But they still think Ego is important.