What we are experiencing right now will never happen again. We must value each moment like a beautiful treasure. If we let it slip, it will be lost forever.
Becoming aware of ichigo ichie helps us remember that each morning we spend in the world, every moment we spend with our children and with our loved ones is infinitely valuable and deserves our full attention.
“Treat your host as if the meeting were going to occur only once in your life.
Yamanoue Sōji, 1588.
As moment hunters, everything becomes unique and sublime, since we know that what we are experiencing right now will never happen again.
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Inspired by Japanese thinking, love marketing, tea and cultivating a growth mindset.
Each moment is unique and cannot be repeated. Learn to make the most of every moment and fulfill your potential.
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