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As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.
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“Without a sense of purpose, no company, either public or private, can achieve its full potential; it will ultimately lose the license to operate from key stakeholders.”
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Companies usually look at what customers want or need.
They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.
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As companies work towards their purpose, these are new skills they need to learn:
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Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.
Corporates should unlock the purpose and motivation that a charity has, by making their employees find meaning in their work, and helping society, starting from their workforce.
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To make real progress, governments, civil society, companies, and charities must come together and form an alliance.
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Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.
They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.
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Inspiration increases well-being due to the overall positive affect, purpose and gratitude that inspired people exhibit.
Inspiration is also more strongly related to future than to present satisfaction.
1. Connecting: Try and connect with someone that you haven’t connected for long!
2. Being Active: Try and have a daily regime that includes mental and physical workouts and see the magic unfold!
3. Noticing: Try and subscribing to art...
One study shows that a six-week training in which participants were trained in their awareness of gratitude led to an increase in thankfulness as well as an increase in their sense of well-being.
The effect on well-being was noticeable for up to six months after the training.
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