Companies usually look at what customers want or need.
They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.
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To make real progress, governments, civil society, companies, and charities must come together and form an alliance.
As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.
“Without a sense of purpose, no company, either public or private, can achieve its full potential; it will ultimately lose the license to operate from key stakeholders.”
Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.
They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.
As companies work towards their purpose, these are new skills they need to learn:
Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.
Corporates should unlock the purpose and motivation that a charity has, by making their employees find meaning in their work, and helping society, starting from their workforce.
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The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product.
Usually, customers don’t know what they need, but they can’t hide wha...
Increasing your ability to empathize can help you get closer to others, gain their support when you need it, and potentially defuse high-charged conflicts in your professional and personal life.
Be aware and listen carefully to what others are telling you. You kno...
Empathy is a process of thinking and emotion.
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