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Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.
Corporates should unlock the purpose and motivation that a charity has, by making their employees find meaning in their work, and helping society, starting from their workforce.
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“Without a sense of purpose, no company, either public or private, can achieve its full potential; it will ultimately lose the license to operate from key stakeholders.”
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Companies usually look at what customers want or need.
They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.
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As companies work towards their purpose, these are new skills they need to learn:
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To make real progress, governments, civil society, companies, and charities must come together and form an alliance.
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As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.
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Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.
They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.
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Two critical work environment design principles that help employees cultivate passion:
We find motivation when something is meaningful. Meaning is much bigger than the enjoyment of a moment. It can include something we don't like. Soldiers risk being killed every day to serve their country. New parents handle poop daily for years.
Meaningful things give us ...
We can find meaning when we tell ourselves stories. Reflecting on ourselves and how we see ourselves creates an almost instant change in behavior. Self-awareness involves comparing the self to the ideas of what we should or could be.
When people are told that their actions are being fi...
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