The 3Ms of Gamification - Deepstash
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The 3Ms of Gamification

The 3Ms of Gamification

  1. Manage the mission: whenever using gamification, it is crucial to have a mission tied to it (e.g. we want our gamification to result in 80% of people coming to our platform 1 week after onboarding) 
  2. Monitor motivation: at each step, understand what motivates the user and if your game mechanics are applied correctly
  3. Measure the metric: at each step, measure where you are compared to the original mission


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What is gamification?

What is gamification?

Games have existed probably for more than 3000 years, the first we can recollect being the invention of rolling the dice in Persia. 

However, gamification is a different term, which is defined by including the game experience in elements that are naturally not necessarily all fun and games...


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The easiest way to boost endorphin release with gamification is create situations where your users will feel they have achieved something.

Rather than giving rewards for clicking buttons, you need to...



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Basic principles of game fun

Basic principles of game fun

In order for a game to be fun, it has to respect four principles:

  • it is tied to a goal: every goal has an outcome in mind, a definition of win or lose or of finding something
  • it has rules: every game has constraints that its players has to know and respect in order for the game...


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Player-Centered Design

Player-Centered Design

There are different types of players in a game with different motivation: 

  • The Achiever - the objective is to collect accomplishments among the way and showcase status (10% of people)
  • The Explorer - he/she wants to discover and learn new things (10% of people). Likes to gradual...


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User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.

Gamification can boost engagement in a product if tied to the right motivation


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