Games have existed probably for more than 3000 years, the first we can recollect being the invention of rolling the dice in Persia. However, gamification is a different term, which is defined by including the game experience in elements that are naturally not necessarily all fun and games.

What is gamification? 

In order for a game to be fun, it has to respect four principles:<ul><li>it is tied to a goal: every goal has an outcome in mind, a definition of win or lose or of finding something</li><li>it has rules: every game has constraints that its players has to know and respect in order for the game to exist</li><li>feedback: there is constant feedback on how you are progressing in the game</li><li>voluntary participation: what makes it fun is that it is not mandatory to play it, and people can choose not to enter it or start it whenever they want</li></ul>

Basic principles of game fun

The easiest way to boost endorphin release with gamification is create situations where your users will feel they have achieved something. Rather than giving rewards for clicking buttons, you need to create challenges that actually require skill and effort to complete. If they feel they have worked hard, they will get that feeling of fiero and with luck a hit of endorphins.

<ol><li>Manage the mission: whenever using gamification, it is crucial to have a mission tied to it (e.g. we want our gamification to result in 80% of people coming to our platform 1 week after onboarding) </li><li>Monitor motivation: at each step, understand what motivates the user and if your game mechanics are applied correctly</li><li>Measure the metric: at each step, measure where you are compared to the original mission</li></ol>

The 3Ms of Gamification

There are different types of players in a game with different motivation: <ul><li>The Achiever - the objective is to collect accomplishments among the way and showcase status (10% of people)</li><li>The Explorer - he/she wants to discover and learn new things (10% of people). Likes to gradually discover new areas and skills</li><li>The Socializer - wants to collaborate with others, the objective is to achieve things but not on their own, rather in teams (70-80% of people)</li><li>The Killer - want to see other people lose and he/she winning compared to them (1% of people)</li></ul>

Player-Centered Design

Gamification can boost engagement in a product if tied to the right motivation

What You’ll Learn: The power of gamification and how it can increase user engagement and fulfilment . Why and how gamification is not the same as game design. H...

<ul><li>The power of gamification and how it can increase user engagement and fulfilment </li><li>Why and how gamification is not the same as game design </li><li>How to create player experiences that drive business missions </li><li>How to manage, monitor, and measure of the impact of gamification work </li><li>How to ensure that your gamification projects produce work which is legally compliant and ethically sound </li><li>Examples of gamification projects in enterprise settings, so that you can better explain the benefits of gamification to corporate sponsors and decision makers </li> </ul>

Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, TechSci Research estimates that the global gamification industry will grow to reach $40 billion by 2024.

Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.

This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.

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This is an intermediate-level course recommended for anyone involved or interested in product design and development:

<ul><li>UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement </li><li>Project managers and marketers keen on understanding how gamification might help a product or service </li><li>Software engineers interested in rolling out game-like features in their products </li><li>Entrepreneurs looking to create apps or products that reward customer loyalty </li><li>Newcomers to design who are considering making a switch to UX, UI, or web design </li> </ul>

Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.

Learn and Work with a Global Team of Designers

You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.

<ul><li>Each week, one lesson becomes available. </li><li>There’s no time limit to finish a course. Lessons have no deadlines . </li><li>Estimated learning time: 30 hours 47 mins spread over 10 weeks. </li> </ul>

Lesson 0: Welcome and Introduction – Gamification – The Ultimate Guide

To be scheduled. Estimated time to complete: 1 hour 38 mins.

<ul><li><div> 0.1: Welcome and Introduction (7 mins) </div> </li><li><div> 0.2: An introduction to courses from the Interaction Design Foundation (37 mins) </div> </li><li><div> 0.3: Let our community help you (1 min) </div> </li><li><div> 0.4: How to Earn Your Course Certificate (16 mins) </div> </li><li>See all lesson items </li> </ul>

To be scheduled. Estimated time to complete: 3 hours 7 mins.

<ul><li><div> 1.1: Welcome and Introduction to Gamification and the Elements of Making Addictive User Experiences (8 mins) </div> </li><li><div> 1.2: A Brief History of Games (23 mins) </div> </li><li><div> 1.3: Gamification Defined (30 mins) </div> </li><li><div> 1.4: Myth-Busting – Some Home Truths about Games (22 mins) </div> </li><li>See all lesson items </li> </ul>

To be scheduled. Estimated time to complete: 3 hours 12 mins.

<ul><li><div> 2.1: Welcome and Introduction (7 mins) </div> </li><li><div> 2.2: Defining the traits that make a game fun (28 mins) </div> </li><li><div> 2.3: Obstacles and Their Importance in Games (24 mins) </div> </li><li><div> 2.4: A Game Explained (an example of a single game and how it meets the rules of fun) (47 mins) </div> </li><li>See all lesson items </li> </ul>

To be scheduled. Estimated time to complete: 2 hours 31 mins.

<ul><li><div> 3.1: Welcome and Introduction (7 mins) </div> </li><li><div> 3.2: User-centred Design in a Gamification Context (20 mins) </div> </li><li><div> 3.3: Player-Centred Design: Moving Beyond User-Centred Design for Gamification (18 mins) </div> </li><li><div> 3.4: Know Your Audience for Gamification (50 mins) </div> </li><li>See all lesson items </li> </ul>

To be scheduled. Estimated time to complete: 3 hours 11 mins.

<ul><li><div> 4.1: Welcome and Introduction (6 mins) </div> </li><li><div> 4.2: Get to Know Your Players for Your Gamification Project (15 mins) </div> </li><li><div> 4.3: Understanding the Person in Terms of Gamification Design (16 mins) </div> </li><li><div> 4.4: Demographics and the Player Persona in Gamification (24 mins) </div> </li><li>See all lesson items </li> </ul>

To be scheduled. Estimated time to complete: 2 hours 55 mins.

<ul><li><div> 5.1: Welcome and Introduction (7 mins) </div> </li><li><div> 5.2: The Building Blocks of Great Missions for Gamification (26 mins) </div> </li><li><div> 5.3: Analysis for a Gamification Mission (16 mins) </div> </li><li><div> 5.4: Business Outcomes and Gamification (20 mins) </div> </li><li>See all lesson items </li> </ul>

To be scheduled. Estimated time to complete: 2 hours 36 mins.

<ul><li><div> 6.1: Welcome and Introduction (7 mins) </div> </li><li><div> 6.2: The Platinum Rule of Gaming for Gamification (22 mins) </div> </li><li><div> 6.3: Sources of Player Motivation for Gamification (Intrinsic and Extrinsic) (47 mins) </div> </li><li><div> 6.4: Types of Fun and Gamification (26 mins) </div> </li><li>See all lesson items </li> </ul>

Lesson 7: Game Mechanics - Reasons to Play

To be scheduled. Estimated time to complete: 3 hours 19 mins.

<ul><li><div> 7.1: Introduction - Game Mechanics: Reasons to Play (6 mins) </div> </li><li><div> 7.2: Introducing Game Mechanics for Gamification (44 mins) </div> </li><li><div> 7.3: Points, Badges and Leaderboards in Gamification (27 mins) </div> </li><li><div> 7.4: Relationships and Gamification (21 mins) </div> </li><li>See all lesson items </li> </ul>

Lesson 8: Getting It Right' - Managing, Monitoring and Measuring

<ul><li><div> 8.1: Welcome and Introduction (7 mins) </div> </li><li><div> 8.2: Sustainability in Gamification (17 mins) </div> </li><li><div> 8.3: Managing Missions in Gamification Projects (30 mins) </div> </li><li><div> 8.4: Monitoring Player Motivation for Gamification (23 mins) </div> </li><li>See all lesson items </li> </ul>

Lesson 9: The Law and Ethics of Gamification

To be scheduled. Estimated time to complete: 2 hours 41 mins.

<ul><li><div> 9.1: Welcome and Introduction (7 mins) </div> </li><li><div> 9.2: Labour Laws and Gamification (20 mins) </div> </li><li><div> 9.3: Data Protection Laws and Gamification (22 mins) </div> </li><li><div> 9.4: Virtual Currencies and Gamification (27 mins) </div> </li><li>See all lesson items </li> </ul>

Lesson 10: Gamification and the Enterprise (Real World Examples)

To be scheduled. Estimated time to complete: 2 hours 19 mins.

<ul><li><div> 10.1: Welcome and Introduction (6 mins) </div> </li><li><div> 10.2: Vampire Hunter – A Gamification Case-Study (34 mins) </div> </li><li><div> 10.3: SAP Roadwarrior – A Gamification Case Study (14 mins) </div> </li><li><div> 10.4: Time Recording – A Gamification Case Study (14 mins) </div> </li><li>See all lesson items </li> </ul>

Lesson 11: Course Certificate, Final Networking, and Course Wrap-up

<ul><li><div> 11.1: Get Your Course Certificate (1 min) </div> </li><li><div> 11.2: Course Evaluation (1 min) </div> </li><li><div> 11.3: Continue Your Professional Growth (1 min) </div> </li> </ul>

“The flow of the course was amazing.”

“Some strengths of the course include the practical examples and "The Take Away" sections — they are very easy to follow but detailed.”

<ol><li><div>Take lessons by industry experts </div>Lessons are self-paced so you’ll never be late for class or miss a deadline. </li><li><div>Get a Course Certificate </div>Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills. </li><li><div>Advance your career </div>Use your new skills in your existing job or to get a new job in UX design. Tap into our community to help you. </li> </ol>

Join us to take “Gamification - How to Create Engaging User Experiences”. Take other courses at no additional cost. Make a concrete step forward in your career path today.

Don't worry if you missed the course . We will re-run it shortly. One of the reasons we continually open and close courses is in order to control the classroom size.

Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.

No . You can set your own study schedule. There are no "live sessions" since we have members from all timezones around the world. We are a truly global community.

Thus, once you are enrolled, you can take all the time to complete a given course. Every "classroom" in each course will never close , so you’ll have permanent access to your classmates and your course material (as well as your own answers).

Yes. You will get a digital industry-recognized course certificate every time you complete a course. Certificates never expire and can be saved as a .jpg file, so it's easy to be shared. Also, there is no limit to how many certificates you can earn during your membership.

are my answers still going to be marked

Sure! We will be marking all your answers for as long as you are an active member.

You will have access to the course materials for the entire duration of your membership . So, if you pay for a one-year membership, you will have access for one year. Renewing your membership for a second year means you will have access to one more year, and so on.

No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.

All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s).

specific date to award my certificates?

No, you can generate your certificate as soon as you score at least 70% of the total course points.

Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).

There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.

Here is how to add your IxDF certificate(s) to your LinkedIn profile:

<ol><li>Log in to your LinkedIn account, then go to your profile. </li><li>On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications . </li> </ol>

3. In the following fields add:

<ul><li>Name – Course name </li><li>Issuing organization – The Interaction Design Foundation </li><li>Check the field “This credential does not expire” </li><li>Issue date - Input the date written on your certificate (e.g., May 2021) </li><li>Credential ID – Your membership ID number (it's written on your certificate) </li><li>Credential URL: Input the certificate URL provided on your course page </li> </ul>

Congratulate yourself!  Earning the certificate is a great accomplishment and now you can share it with the world!

Below is a step-by-step guide on how to add your Interaction Design Foundation course(s) to your LinkedIn profile:

<ol><li>Log in to your LinkedIn account, then go to your profile. </li><li>Below your profile description,in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications . </li> </ol>

<ul><li>Name – Membership Certificate </li><li>Issuing organization – The Interaction Design Foundation </li><li>Check the field “This credential does not expire” </li><li>Issue date - Input the date when you joined our community (e.g., May 2019) </li><li>Credential ID – Your membership ID number (it's written on your certificate) </li><li>Credential URL: Input the certificate URL provided on your profile page </li> </ul>

It is as simple as that. Now, anyone who visits your profile can see your certificate!

Bite-sized knowledge
to upgrade
your career

Gamification - How to Create Engaging User Experiences

What is gamification?

Basic principles of game fun

ANDRZEJ MARCZEWSI, FOUNDER OF GAMIFIED UK

The 3Ms of Gamification

Player-Centered Design

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Gamification - How to Create Engaging User Experiences

What is gamification?

Basic principles of game fun

ANDRZEJ MARCZEWSI, FOUNDER OF GAMIFIED UK

The 3Ms of Gamification

Player-Centered Design

IDEAS ABOUT

MORE LIKE THIS

Get Your Product Used: Adoption and Appropriation

The Hook Model: How to Manufacture Desire in 4 Steps

Should You Go Back To School As An Adult? - Money Under 30

It's time to

READ

LIKE

A PRO!

Bite-sized knowledge
to upgrade
your career