Gamification - How to Create Engaging User Experiences - Deepstash

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Gamification can boost engagement in a product if tied to the right motivation

INTERACTIONDESIGN

Gamification - How to Create Engaging User Experiences

Gamification - How to Create Engaging User Experiences

interaction-design.org

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What is gamification?

Games have existed probably for more than 3000 years, the first we can recollect being the invention of rolling the dice in Persia. 

However, gamification is a different term, which is defined by including the game experience in elements that are naturally not necessarily all fun and games...

Basic principles of game fun

In order for a game to be fun, it has to respect four principles:

  • it is tied to a goal: every goal has an outcome in mind, a definition of win or lose or of finding something
  • it has rules: every game has constraints that its players has to know and respect in order for the game...

ANDRZEJ MARCZEWSI,
FOUNDER OF GAMIFIED UK

The easiest way to boost endorphin release with gamification is create situations where your users will feel they have achieved something.

Rather than giving rewards for clicking buttons, you need to...

The 3Ms of Gamification

  1. Manage the mission: whenever using gamification, it is crucial to have a mission tied to it (e.g. we want our gamification to result in 80% of people coming to our platform 1 week after onboarding) 
  2. Monitor motivation: at each step, understand what motivates the user and if your game...

Player-Centered Design

There are different types of players in a game with different motivation: 

  • The Achiever - the objective is to collect accomplishments among the way and showcase status (10% of people)
  • The Explorer - he/she wants to discover and learn new things (10% of people). Likes to gradual...

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