Now ask yourself: How can you stand out from your competitors in a way that either significantly increases the number of clients you can serve in a limited span of time, or allows you to charge more for your service?
It doesn’t have to be an event. You can create content, do podcasts, automate services, or invent a better mousetrap. But with any company, and particularly with service-based businesses, you don’t want to be stuck in a comparison game. You want it to be hard for anyone to argue that they can do what you do.
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