1. Knowing Your Competition
Find out who your competition is, what they have that you don’t and what you have that they don’t. The answers you get will form a major part of your competitive strategy.
Nokia relaunched its 3310 handsets in 2017, knowing fully well that it cannot compete with the likes of Samsung’s Galaxy A5, A7, or the iPhone X, it focused instead on something that it has; affordability, low specs and history.
Nokia leaned into its history to create a feeling of nostalgia for people who used earlier versions of the phone.
The 3310 Series remains one of the biggest selling mobiles of all time.
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How The Best Small Businesses Deal With Competition (And You Should Too)
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Writer, artist, Accountant and a forever learner. Learning, loving, Hoping.
simple strategies to help small business fight competitors.
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