Ideas from books, articles & podcasts.
Your small business is faced with a financially strong competitor, they can influence market prices as they see fit, and they have the latest technology on their side. What do you do?
Competitive advantage refers to factors that allow your companies to produce goods or services better or more cheaply than your rivals. These factors mean that you continue to generate more sales or make superior profits compared to market rivals. As a small business owner, you can find, develop,...
Find out who your competition is, what they have that you don’t and what you have that they don’t. The answers you get will form a major part of your competitive strategy.
Nokia relaunched its 3310 handsets in 2017, knowing fully well that it cannot compete with the likes of Samsung’s Galax...
Many customer research based on competitive advantage would usually focus on:
No doubt all these are good points but their focus is on the obvious & predic...
Just ask yourself: What is the one thing I do better than anyone else?
As an entrepreneur, it is important that you have something that your customers can’t get anywhere else.
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