True creative genius is in how the idea is communicated, not the idea itself

More often, they're a couple of small changes, communicated extremely well, and showcased in a way that the highest number of people can understand without having to think too hard.

So the next time your brilliant idea -- whether it be a pitch for a company, a new product, or a movement -- isn't getting traction, don't think that it's because everyone else doesn't "get it." Focus on how you can communicate and show the idea visually to people in a better way.