The Creativity Myth of Entrepreneurship and What Really Matters to Grow - Deepstash
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Powerful ideas aren't enough to build a business

Powerful ideas aren't enough to build a business

Unfortunately, the power of the idea itself isn't enough. Even combining the idea and working insane hours to make it a reality isn't enough. The biggest problem with the creative mind is that oftentimes, it's too off the scale.

The creative mind tends to flock and surround itself with others who can see the vision (or at least can imagine it well enough). While this reinforces the power of the idea and can even make the quality of the idea better through collaboration and brainstorming, it has the unintended effect of isolating people who "don't get it" as either dumb or lacking vision.


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Don't write people off as being 'unable' to understand your vision

The reality is that most of the people who get written off as not understanding the big picture would probably be supporters of the idea . The problem isn't the people, the problem is in the way that the creative vision is communicated.

Most of the time, because the creative person gets so wrapped up in their own world, they forget how to translate what they see into a version that the average person can understand. Because the vision never gets translated into a way that the average person can understand, it never gets momentum.


16 reads

True creative genius is in how the idea is communicated, not the idea itself

More often, they're a couple of small changes, communicated extremely well, and showcased in a way that the highest number of people can understand without having to think too hard.

So the next time your brilliant idea -- whether it be a pitch for a company, a new product, or a movement -- isn't getting traction, don't think that it's because everyone else doesn't "get it." Focus on how you can communicate and show the idea visually to people in a better way.


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