Learn more about psychology with this collection
How to find common interests
How to be a good listener
How to overcome social anxiety
The effectiveness of the postscript
The single most-read portion after the opening paragraph is the postscript. The reason is easy to understand:
- The average reader looks to the P.S. to determine whether or not it is in fact a personal letter, and whether that letter has any relevance to his or her life.
- If it isn’t, and if it doesn’t, the average person won’t read anything else.
Make the postscript as human and emotional as possible.
745
4.25K reads
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Important words
- Consequences: What will personalize, and what will dramatize the result of your actions?
- Impact: How can you utilize this word to make your listeners feel as if there will be a measurable difference?
- Diplomacy and Dialogue: U...
878
2.76K reads
10 rules for successful communication
- Simplicity: Use small words
- Brevity: Use short sentences
- Credibility: Be credible in every word or statement you make
- Consistency: Iterate the same message, over and over
- Novelty
1.3K
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“Words that work, whether fiction or reality, not only explain but also motivate. They cause you to think as well as act. They trigger emotion as well as understanding.”
FRANK LUNTZ
729
3.67K reads
“Remember, everything you need to say should be up front. All that you want to say can come later.”
FRANK LUNTZ
876
8.16K reads
Similar words can prompt different reactions among different people
Words have different meanings to different people. For example, “welfare” and “assistance to the poor” essentially mean the same thing. However, if you ask the citizens whether or not we are spending too much on welfare (23%) or assistance for the poor (68%), it’s clear that these two terms hold ...
745
3.42K reads
Some “Don’ts” in communication
- Never use a metaphor, simile, or another figure of speech that you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never u...
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It’s not what you say, it’s what people hear
You can have the best message in the world, but the person on the receiving end will always understand it through the filter of their own emotions, preconceptions, prejudices, and preexisting beliefs.
958
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Effective communication is about considering your audience
Effective communication isn’t about the objective meaning of your words, but rather how people understand them. It’s essential to consider their preconceptions, especially their beliefs and fears.
One example is George Orwell who knew this well and used it in his book ...
770
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“These, then, are the ten rules of effective communication, all summarized in single words: simplicity, brevity, credibility, consistency, novelty, sound, aspiration, visualization, questing, and context.”
FRANK LUNTZ
888
10.2K reads
CURATED FROM
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A lot of problems would disappear if we talked to each other more than talking about each other.
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The power of "one last thing"
The last impression can be just as powerful as the first impression. It's the one thing that sticks with your reader.
If there is one important thing to say or one vital thing you need from your recipient, try to wait until the end and put it in the P.S. line.
We’re seduced by graphs
It doesn’t take a lot to dazzle the average newspaper or magazine reader using the superficial props of science, be that formulas, graphics or jargon.
One study found that participants were far more likely to support new evidence when it had a graphic visualisation of the correlational evi...
Traits Of Negative Versatility
- Subjectiveness: “This is the way it looks to ME.”
- Bluntness: “That’s a stupid idea!”
- Resistance: “This is the way we’ve always done it.”
- Single-mindedness: “It’s my goal and nothing else matters.”
- Unreasonabl...
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