The effectiveness of the postscript - Deepstash

The effectiveness of the postscript

The single most-read portion after the opening paragraph is the postscript. The reason is easy to understand:

  • The average reader looks to the P.S. to determine whether or not it is in fact a personal letter, and whether that letter has any relevance to his or her life.
  • If it isn’t, and if it doesn’t, the average person won’t read anything else.

Make the postscript as human and emotional as possible.

746

4.26K reads

CURATED FROM

IDEAS CURATED BY

colinii

A lot of problems would disappear if we talked to each other more than talking about each other.

The idea is part of this collection:

How To Make Friends As An Adult

Learn more about psychology with this collection

How to find common interests

How to be a good listener

How to overcome social anxiety

Related collections

Similar ideas to The effectiveness of the postscript

The power of "one last thing"

The last impression can be just as powerful as the first impression. It's the one thing that sticks with your reader.

If there is one important thing to say or one vital thing you need from your recipient, try to wait until the end and put it in the P.S. line.

We’re seduced by graphs

It doesn’t take a lot to dazzle the average newspaper or magazine reader using the superficial props of science, be that formulas, graphics or jargon. 

One study found that participants were far more likely to support new evidence when it had a graphic visualisation of the correlational evi...

Traits Of Negative Versatility

  • Subjectiveness: “This is the way it looks to ME.”
  • Bluntness: “That’s a stupid idea!
  • Resistance: “This is the way we’ve always done it.”
  • Single-mindedness: “It’s my goal and nothing else matters.”
  • Unreasonabl...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates