The effectiveness of the postscript - Deepstash

The effectiveness of the postscript

The single most-read portion after the opening paragraph is the postscript. The reason is easy to understand:

  • The average reader looks to the P.S. to determine whether or not it is in fact a personal letter, and whether that letter has any relevance to his or her life.
  • If it isn’t, and if it doesn’t, the average person won’t read anything else.

Make the postscript as human and emotional as possible.


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