Ideas from books, articles & podcasts.
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by Dr. Frank Luntz
“These, then, are the ten rules of effective communication, all summarized in single words: simplicity, brevity, credibility, consistency, novelty, sound, aspiration, visualization, questing, and context.”
You can have the best message in the world, but the person on the receiving end will always understand it through the filter of their own emotions, preconceptions, prejudices, and preexisting beliefs.
The single most-read portion after the opening paragraph is the postscript. The reason is easy to understand:
Words have different meanings to different people. For example, “welfare” and “assistance to the poor” essentially mean the same thing. However, if you ask the citizens whether or not we are spending too much on welfare (23%) or assistance for the poor (68%), it’s clear that these two terms hold ...
Effective communication isn’t about the objective meaning of your words, but rather how people understand them. It’s essential to consider their preconceptions, especially their beliefs and fears.
One example is George Orwell who knew this well and used it in his book ...
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