Similar words can prompt different reactions among different people - Deepstash
How To Make Friends As An Adult

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Similar words can prompt different reactions among different people

Similar words can prompt different reactions among different people

Words have different meanings to different people. For example, “welfare” and “assistance to the poor” essentially mean the same thing. However, if you ask the citizens whether or not we are spending too much on welfare (23%) or assistance for the poor (68%), it’s clear that these two terms hold differing connotations.

So while “welfare” brings up images of “welfare queens” and wasteful government spending, “assistance to the poor” reminds people of charity and Christian compassion.

732

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MORE IDEAS ON THIS

FRANK LUNTZ

“Remember, everything you need to say should be up front. All that you want to say can come later.”

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The effectiveness of the postscript

The single most-read portion after the opening paragraph is the postscript. The reason is easy to understand:

  • The average reader looks to the P.S. to determine whether or not it is in fact a personal letter, and whether that letter has any relevance to his or her life.

733

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FRANK LUNTZ

“Words that work, whether fiction or reality, not only explain but also motivate. They cause you to think as well as act. They trigger emotion as well as understanding.”

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10 rules for successful communication

  • Simplicity: Use small words
  • Brevity: Use short sentences
  • Credibility: Be credible in every word or statement you make
  • Consistency:  Iterate the same message, over and over
  • Novelty

1.28K

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Some “Don’ts” in communication

Some “Don’ts” in communication

  • Never use a metaphor, simile, or another figure of speech that you are used to seeing in print.
  • Never use a long word where a short one will do.
  • If it is possible to cut a word out, always cut it out.
  • Never use the passive where you can use the active.
  • Never u...

955

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Important words

Important words

  • Consequences: What will personalize, and what will dramatize the result of your actions?
  • Impact: How can you utilize this word to make your listeners feel as if there will be a measurable difference?
  • Diplomacy and Dialogue: U...

866

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It’s not what you say, it’s what people hear

It’s not what you say, it’s what people hear

You can have the best message in the world, but the person on the receiving end will always understand it through the filter of their own emotions, preconceptions, prejudices, and preexisting beliefs.

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Effective communication is about considering your audience

Effective communication isn’t about the objective meaning of your words, but rather how people understand them. It’s essential to consider their preconceptions, especially their beliefs and fears.

One example is George Orwell who knew this well and used it in his book ...

757

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FRANK LUNTZ

“These, then, are the ten rules of effective communication, all summarized in single words: simplicity, brevity, credibility, consistency, novelty, sound, aspiration, visualization, questing, and context.”

FRANK LUNTZ

876

10K reads

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A lot of problems would disappear if we talked to each other more than talking about each other.

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