Why We Have Favourite Colours - Deepstash

Keep reading for FREE

Why We Have Favourite Colours

Why We Have Favourite Colours

Historically, it has been difficult to empirically explain why we like certain colours.

It is still difficult to explain why people like some colors more than others. Here are some theories that may help us understand why we have favorites.


84 reads


An Evolutionary Drive to Be Happy

An Evolutionary Drive to Be Happy

Colour preference may be part of our evolutionary design. Colour preferences guide us toward positive things for our general health and well-being and away from negative things.

Choosing a colour we like for our loveseat helps us thrive while avoiding colours that cause us to fail. We have ...


32 reads

How  Someone Feels About Objects of that Colour

How Someone Feels About Objects of that Colour

A person may have positive or negative feelings about certain colours because of their experience with objects of those colours over time.

Young girls tend to like pink and purple colours because they are often exposed to clothes, toys and television shows they enjoy that use those colours...


38 reads

Ecological Valence Theory

Ecological Valence Theory

Through a series of lab studies between 2010 and 2017, assistant professor Karen Schloss and her collaborator, Stephen Palmer PhD hypothesized the Ecological Valence Theory (EVT), which they describe as people that "like/dislike a given colour to the degree that they like/dislike all of the o...


57 reads

Color WAVE

To explore EVT, Schloss and Palmer conducted a series of studies. Participants ranked colour preferences, what colours reminded them of particular objects, and if those objects represented positive or negative things.

This resulted in Weighted Affected Valence Estimates (WAVE). They found...


36 reads




I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.


Leadership Theories

Leadership Theories

Leadership theories try to explain how and why certain people become leaders. Some theories focus on leaders' characteristics, while others attempt to identify behaviours that people can adopt.

Previously, debates on the psychology of leadership suggested ...

We Can’t Eliminate Mistakes

We Can’t Eliminate Mistakes

... but we can prevent those that can really hurt us. If we understand what influences us, we might avoid certain traps and understand why others act like they do.

And if we learn and understand what works and doesn’t work and find some framework for reasoning, we will mak...

Our subconscious mind connects facial features with characteristics

Knowing this, you may understand why some are certain about the possibility of love at first sight.

But it doesn't make the potential resulting breakup easier. It leaves us feeling like we lost something destiny had intended.

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro