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Why We Have Favourite Colours
Historically, it has been difficult to empirically explain why we like certain colours.
It is still difficult to explain why people like some colors more than others. Here are some theories that may help us understand why we have favorites.
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An Evolutionary Drive to Be Happy
Colour preference may be part of our evolutionary design. Colour preferences guide us toward positive things for our general health and well-being and away from negative things.
Choosing a colour we like for our loveseat helps us thrive while avoiding colours that cause us to fail. We have ...
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32 reads
How Someone Feels About Objects of that Colour
A person may have positive or negative feelings about certain colours because of their experience with objects of those colours over time.
Young girls tend to like pink and purple colours because they are often exposed to clothes, toys and television shows they enjoy that use those colours...
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38 reads
Ecological Valence Theory
Through a series of lab studies between 2010 and 2017, assistant professor Karen Schloss and her collaborator, Stephen Palmer PhD hypothesized the Ecological Valence Theory (EVT), which they describe as people that "like/dislike a given colour to the degree that they like/dislike all of the o...
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57 reads
Color WAVE
To explore EVT, Schloss and Palmer conducted a series of studies. Participants ranked colour preferences, what colours reminded them of particular objects, and if those objects represented positive or negative things.
This resulted in Weighted Affected Valence Estimates (WAVE). They found...
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36 reads
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I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.
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Leadership Theories
Leadership theories try to explain how and why certain people become leaders. Some theories focus on leaders' characteristics, while others attempt to identify behaviours that people can adopt.
Previously, debates on the psychology of leadership suggested ...
We Can’t Eliminate Mistakes
... but we can prevent those that can really hurt us. If we understand what influences us, we might avoid certain traps and understand why others act like they do.
And if we learn and understand what works and doesn’t work and find some framework for reasoning, we will mak...
Our subconscious mind connects facial features with characteristics
Knowing this, you may understand why some are certain about the possibility of love at first sight.
But it doesn't make the potential resulting breakup easier. It leaves us feeling like we lost something destiny had intended.
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