Some theories of motivation claim we're naturally biased. It may happen because we can't consider all the angles. At other times, as the world advance, the usual criteria no longer apply.
There may be only a few exceptional people like Elon Musk because we can't grasp the idea that one person can create wealth or drive progress. We don't notice opportunities and more easily dismiss them.

Why we miss opportunities

If you think motivation is mostly rational, pay attention to what motivates you. You might not feel motivated because your current opportunities aren't that good.
If you think motivation is biased and nudging is necessary, create rules, systems, and habits to move you ahead. If you can't motivate yourself for months or years, your project may be at fault.

Motivation: listen or nudge

<ul>
<li>Rational motivation, which reflects our preferences. We're motivated by the opportunities we can notice.</li>
<li>Biased motivation. We often ignore obvious ways to better our lives because we're short-sighted and lazy. We may be better off boosting our motivation.</li>
</ul>
We often lie to ourselves about our true motives to save face with other people. We have a hidden logic that fuels our motivations. If we don't feel motivated, we may have reasons we don't consciously understand. If we are hesitant, it may be owing to our options and not our character.

Theories of motivation

Why can Elon Musk launch an automobile revolution and actual rockets, while most of us struggle to go to the gym? Would life be better with more motivation?

Why we miss opportunities

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