“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use - do the work you want to see done.” - Austin Kleon

You can’t predict what people will want to read. So don't worry about pleasing others.

Don’t try to visualize your audience; every reader is a different person. Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read...

They don't wait to be asked; they get things started and involve others, even when they're not officially in charge. They lead or follow on-demand rather than by command. 

They don't assume that other people are in charge who will tell them when they are needed and what to ...