Hard work doesn’t sell

Strategy and rhetorician skills need to be deployed, as merely lecturing like a university professor isn't going to do any good: 

• Simply explaining science does not tell the audience why it matters to them, and doesn't 'hard sell' the purpose or the motivation of the right information...

• The Dabbler: Starts everything with enthusiasm. He delights in signs of progress. The plateau that follows is unacceptable and he starts looking around for new things.
• The Obsessive: He or she knows results are what count, and he wants them fast. He ...

1. Can you tell me a little bit about yourself? Don’t tell your life story; answer clearly and concisely. Focus on professional accomplishments.
2. Why should we hire you over the other applicants? Say, “I don’t know the skill of others, but I do my own,” then highlight your strengths and ...