Tracking The Marketing Journey - Deepstash
Tracking The Marketing Journey

Tracking The Marketing Journey

Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure combination of tools, tracking systems, and deeply talented statistics professionals, you can build a high-quality, predictive attribution modelling structure that approximates reality with relatively minor gaps.

Don’t bother. Just trust your gut.

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janekin

Clothing/textile technologist

The idea is part of this collection:

Onboarding Matters

Learn more about marketingandsales with this collection

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

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