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How The Myth Took Formation

How The Myth Took Formation

In a famous book from the 1960s, Dr. Maxwell Malt said: "These, and many other commonly observed phenomena tend to show that it requires a minimum of about 21 days for an old mental image to dissolve and a new one to jell."

21-days seems reasonable. Easy. Tweetable. Doable. Pretty much everyone can persist in doing something for 21 days.


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The Duration Of Habit Formation

The Duration Of Habit Formation

People thinking about forming good habits often get stuck. They get preoccupied with a question that feels hopeful. But it’s actually hollow inside. In particular, looking for the answer to: How many days does it take to form a habit?

There is no point.

If you want to know ho...


63 reads

The 21 Day Myth

The 21 Day Myth

According to productivity experts, if a person commits to doing something – anything – for 21 days straight.

This thing will supposedly become automatic behaviour that doesn’t require any effort. This is not true. 

For example, if you want to lose weight, yo...


77 reads

The Incentive Behind How Many Days Does It Take to Form a Habit

The Incentive Behind How Many Days Does It Take to Form a Habit

  • There's something powerful about knowing an end exists
  • Having a particular end date where things will supposedly become easier means being able to convince yourself that you can push through that number of days
  • If our initial conviction was that things will now be easier - au...


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The Bottom Line

  • The essential thing is figuring out what tasks are worth keeping and what aren't.
  • When you stick to a certain activity for 21 days or more, you give yourself the opportunity to find if this new thing is valuable enough - for you - to keep doing it.
  • Regularly hitting the gym a...


53 reads

The Real Value: Get Started

The Real Value: Get Started

  • Your value system takes a drastic turn when you keep practising an activity you want to form as a habit.
  • Embarking on a habit-formation journey gives you the opportunity to figure out what you really value.
  • Persisting in doing something allows you to see which things are impo...


60 reads




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