Why measure usability of a product?

A good user experience = More satisfied users + less errors/mistakes + more revenue for the business

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions and evaluate the outcome with UX metrics.

What do we do with the data obtained? We refine products iteratively and impact users for good.