Important UX Metrics to Measure User Experience - Deepstash
Important UX Metrics to Measure User Experience

Important UX Metrics to Measure User Experience

Keep reading for FREE

What is Usability?

Usability is “the extent to which a product helps users achieve goals in a specific use case with effectiveness, efficiency and satisfaction.”

34

351 reads

Why measure usability of a product?

Why measure usability of a product?

A good user experience = More satisfied users + less errors/mistakes + more revenue for the business

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions and evaluate the outcome with UX metrics.

What do we do with the data obtained? We refine products iteratively and impact users for good.

33

154 reads

What are UX metrics?

UX metrics are a set of quantitative data points used to measure, compare and track the user experience of a website/app over time. UX metrics measure success towards higher business goals called KPIs (Key Performance Indicators) such as revenue growth, retention, increased user numbers.

32

179 reads

But First.....

Before collecting data, it’s a good idea to outline a basic measurement strategy.

  • Decide which metrics to measure.
  • Establish clear timeframes in order to understand the trends that emerge. The metrics gathered in a single day may tell a much different story than those gathered over the course of a week.
  • Use both qualitative and quantitative metrics

31

140 reads

Types of UX Metrics

There are 2 types of UX metrics:

  1. Behavioral metrics - that study how people interact with the product
  2. Attitudinal metrics - explore how people feel and say about the product before, during or after using it

32

166 reads

Behavioral Metrics

  1. Task Success Rate - what percentage of users complete each step in a user flow.
  2. Time on Task - how long a user spends completing a specific task (on first attempt and on repeat attempts)
  3. Conversion Rate - % of users who took a certain action ( e.g. subscribed or bought something)
  4. Retention Rate - what percentage of users continue using your product long-term.
  5. Search vs Navigation Pattern - This ratio can provide information about the pages/features most frequently used.
  6. User Error Rate - how often users make a mistake during a specific task. 
  7. Abandonment Rate - % of users abandoning a task

34

116 reads

Attitudinal Metrics

  1. Net Promoter Score (NPS) - On a scale of 0-10how willing they are to promote you to their network
  2. System Usability Scale (SUS)- one of the most popular questionnaires used to assess the usability of a product. It consists of 10 statements that users need to rate on a five-point scale from strongly agree to strongly disagree.
  3. Customer Satisfaction Score (CSAT) - measures users’ satisfaction with your website or webapp. After they attempt a task, regardless of whether they manage to achieve its goal or not, have them answer one or a few questions about how difficult the task was.

32

77 reads

More on How to Calculate these Metrics...

More on How to Calculate these Metrics...

https://sematext.com/blog/ux-metrics/

31

142 reads

CURATED BY

ayesha.dar

Product Designer

MORE LIKE THIS

Metrics Versus Experience

Metrics Versus Experience

A quick guide for defining optimal number of features for your product

A quick guide for defining optimal number of features for your product

Retention Metrics That Matter

Retention Metrics That Matter

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer