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Usability is “the extent to which a product helps users achieve goals in a specific use case with effectiveness, efficiency and satisfaction.”
A good user experience = More satisfied users + less errors/mistakes + more revenue for the business
As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions and evaluate the outcome with UX metrics.
What do we do with the data obtained? We refine products iteratively and impact users for good.
UX metrics are a set of quantitative data points used to measure, compare and track the user experience of a website/app over time. UX metrics measure success towards higher business goals called KPIs (Key Performance Indicators) such as revenue growth, retention, increased user numbers.
Before collecting data, it’s a good idea to outline a basic measurement strategy.
There are 2 types of UX metrics:
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