Behavioral Metrics
- Task Success Rate - what percentage of users complete each step in a user flow.
- Time on Task - how long a user spends completing a specific task (on first attempt and on repeat attempts)
- Conversion Rate - % of users who took a certain action ( e.g. subscribed or bought something)
- Retention Rate - what percentage of users continue using your product long-term.
- Search vs Navigation Pattern - This ratio can provide information about the pages/features most frequently used.
- User Error Rate - how often users make a mistake during a specific task.
- Abandonment Rate - % of users abandoning a task
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