People invent narratives to explain a tsunami of disorienting figures and data. Often these narratives are called conspiracy theories, but they cannot simply be reduced to collective narcissism.
They readily explain the world. On the web, spaces open to make experiences of identity and collectivity possible again.
The web, thus, is tribalized — predominantly among right-wing political groups where there is a very strong need for identity. In these circles, conspiracy theories are taken up as offers for assuming an identity.
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